Branding

Visual Identity

Illustration

Year

2025

About

This multi-platform awareness campaign was designed to advocate for the rights, dignity, and visibility of transgender individuals. The concept centers on bold, empowering visuals and the core message: “Your Identity is Your Power.”

The campaign includes digital and print deliverables such as billboards, social media ads, educational brochures, branded merchandise, and a responsive website. Each piece is unified through expressive typography, hand-drawn illustrations, and a palette of soft pastels contrasted with high-impact messaging.

By combining personal storytelling, clear educational content, and striking visuals, the campaign creates a strong call to action—encouraging the public to learn, empathize, and stand in solidarity with the trans community.